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Over the last 20 years, a number of digital tools have exploded on the marketing landscape. From email newsletters to company websites to social media marketing, they have captured tons of buzz and countless adherents.   But none of them have been able to knock direct marketing from its perch...
New hot-off-the-press research has found some surprising things about the future of books: Despite their perceived popularity, 60 percent of e-books downloaded are never read. College students prefer printed textbooks to e-books as they help students to concentrate on the subject matter at han...
Not necessarily, but we’re getting close.  Few would argue against data’s importance in marketing today. Data is essential to every marketing decision now, and the techniques used to transform that data into actionable market insight can make or break a company. Given this, so...
Package testing in direct mail is fundamental and essential. It's how you determine which packages provide your best return on investment. Even more important, it's how you make sure every element of your program — lists, offer, copy and design — is continually evolving to produc...
Analytics is the practice of discovering, analyzing, discerning, predicting and communicating meaningful patterns. Analytics use statistics, operations research and software tools to summarize and analyze large amounts of data in order to quantify the performance of business processes and functional...
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